New business:
AI training program build & sales support

• A new-markets unit was launching an "AI business" but had no "shape" for a training-program product
• The difficulty, curriculum, and format for each audience (developer, sales, beginner) wasn't structured
• The talent to design curriculum, build materials, and deliver instruction wasn't all in-house
• The pricing, sales channel, and sales process to monetize training as a business was unbuilt
• Proposal materials, sales talk tracks, and sales operations to sell training to enterprise customers were starting from zero

① Designed the 3-category AI training program from scratch

• For developers: hands-on with the AI-native stack (LLMs, RAG, agent design), bringing engineers to a level usable in production
• For sales: usage patterns for sales operators (research, meeting notes, proposals, deal analysis), structured around real workflows
• For beginners: a fastest-path course for business roles new to AI — ChatGPT basics through to prompt design
• Course materials (slides, exercises, worksheets) and instructor delivery, both built and run by us

② Sales activity support

• Pricing and margin structure to make training viable as a business
• Enterprise sales materials, talk tracks, and sales process
• Sales operations design — appointment, meeting, close — with per-phase CVR targets
• A path from training into AI development engagements (training as a top-of-funnel for project work)

• The AI training program launched as a new business, delivering all 3 categories to enterprise customers
• A sales operation around the program is in place, with a reproducible deal-flow
• Training feeds into AI development engagements — training-graduate companies become development clients
• Curriculum, materials, and sales assets remain as organizational assets, enabling the next handoff to internal teams