Case Study Australia-born agency × Japan entry

Japan entry:
strategy, sales, and partnership support

Supporting LION Digital, an Australia-born digital marketing & commerce agency, in entering Japan. From market-entry strategy and Japanese-language sales outreach through partner development and the Japan-side communications front-office, we carry the full Japan operation.

Industry: Digital marketing & commerce agency
Stage: Australia HQ, Japan entry
HQ: Australia / Japan market entry
URL: liondigital.com.au ↗
Engagement: Japan-side front-office

Challenge

Initial situation

A successful Australian agency offering needed translation into Japanese commercial customs
No Japan-side team existed to drive sales activity (lead, meeting, close) with Japanese companies
No relationships with Japanese partners (advertisers, brands, technology partners)
A Japanese-language communications front-office (inquiry handling, contract coordination, operations) was needed
Sales materials and positioning translating HQ's services for Japanese clients were not yet built

Intervention

PlusDivide's role

Designed Japan market entry strategy (targeting, positioning, GTM) and service localization
Drove sales outreach to Japanese enterprises (lead generation through to close)
Developed Japan-side partner relationships and joint-go-to-market
Served as the Japanese-language front-office for prospects and existing customers
Produced sales materials and proposal formats translating HQ's services and proofs into the Japan market

Outcome

Outcomes

Sales activity with Japanese enterprises is live; the sales pipeline is in motion
Partner relationships in Japan are in place, expanding the joint-proposal surface
Australia ⇄ Japan communications quality improved; the Japan side can make decisions locally
A proven model for "carrying the full front-office" for an overseas agency entering Japan

Japan entry:strategy, sales, and partnership support

Japan entry:
strategy, sales, and partnership support