Case Study Cross-border brand × Japan entry

Japan entry:
product, partnerships, and PR support

Comprehensive support for ANATAE's Japan entry. From product development (website and reservation system) to Japan-side partnership development and PR marketing — we carried what an overseas brand needs to launch in Japan, end-to-end.

Industry: Experience gifting, cross-border
Stage: France HQ, Japan entry
URL: anatae.co.jp ↗
Engagement: End-to-end Japan entry support

Challenge

Initial situation

The business model that succeeded in France was not yet adapted to Japanese commerce and purchasing behavior
The Japan-facing product (website, reservation system) wasn't built, nor was the local payments and UI ready
The network of experience providers (restaurants, spas, activities) in Japan was non-existent
Brand recognition in Japan was zero, and there was no team to plan and execute Japan-side PR & marketing
A Japan-side front-office bridging HQ and the local market was needed

Intervention

PlusDivide's role

End-to-end Japan website and reservation system — from planning to implementation
Built the Japan-side experience-provider network
Designed and ran PR & marketing strategy. Brand communications adapted to Japanese media and social context
Served as the communications front-office between French HQ and the Japan market, translating requirements both ways
Reflected Japan-specific operational requirements (language, payments, customer support) back into the product

Outcome

Outcomes

Japan product launched, and the local sales process is operating
The Japan experience-provider network is established; the supply side is operational
PR and social initiatives are building initial brand awareness in Japan; the brand story is reaching Japanese users
HQ ⇄ Japan communications quality improved, and the case stands as a model for overseas-brand Japan entry

Japan entry:product, partnerships, and PR support

Japan entry:
product, partnerships, and PR support